DOI
https://doi.org/10.18849/ve.v5i2.289Abstract
Veterinary markets are traditionally split into three main species related categories. For a business to compete effectively, a greater understanding of the relevant markets and client expectations are required. Segmenting markets into defined sections allows a business to gain a comprehensive insight into where it currently operates and where it needs to position itself in the future.
References
Boden, E. (2005). Blacks Veterinary Dictionary. A & C Black Publishers Ltd.
Brown, J.P. & Silverman, J.D. (1999). The current and future market for veterinarians and veterinary medical services in the United States. Journal of the American Veterinary Medical Association, 215(2), 161–183.
Clemens, E.S. & Cook, J.M. (1999). Politics and institutionalism: Explaining durability and change. Annual Review of Sociology, 25, 441–466. DOI: http://dx.doi.org/10.1146/annurev.soc.25.1.441
DiMaggio, P.J. & Powell, W.W. (1983). The iron cage revisited-Institutional isomorphism and collective rationality in organizational fields. American Sociological Association, 48(2), 147–160. DOI: http://dx.doi.org/10.2307/2095101
Eisenhardt, K.M. (1988). Agency-and institutional-theory explanations: The case of retail sales compensation. Academy of Management Journal, 31(3), 488–511. DOI: http://dx.doi.org/10.5465/256457
Gabay, G., Moskowitz, H.R., Rotondo, K.J. & Aspros, D.G. (2014). Understanding the mind of pet owners for veterinary services. Services Marketing Quarterly, 35(1), 1–18. DOI: http://dx.doi.org/10.1080/15332969.2014.856729
Greenwood, R. & Suddaby, R. (2006). Institutional entrepreneurship in mature fields: The big five accounting firms. Academy of Management Journal, 49(1), 27–48. DOI: http://dx.doi.org/10.5465/amj.2006.20785498
Gripper, J. (1998). Incorporation and its implications for veterinary practice. In Practice, 20(3), 154–156. DOI: http://dx.doi.org/10.1136/inpract.20.3.154
Hill, J. & Moffett, J. (2017). Psychological contracts: the unwritten promises of veterinary employment. In Practice, 39(1), 42–44. DOI: http://dx.doi.org/10.1136/inp.j78
Hill, A. & Hill, T. (2018). Manufacturing Operations Strategy. Palgrave Macmillan.
Lee, D.E. (2006). Marketing Veterinary Services. Veterinary Clinic Small Animal, 36(2), 281–295. DOI: http://dx.doi.org/10.1016/j.cvsm.2005.11.003
Lue, T.W., Pantenburg, D.P. & Crawford, P.M. (2008). Impact of the owner-pet and client-veterinarian bond on the care that pets receive. Journal of the American Veterinary Medical Association, 232(4), 531–540. DOI: http://dx.doi.org/10.2460/javma.232.4.531
McDonald, M., Christopher, M. & Bass, M. (2003). Market segmentation. In: Marketing. Palgrave, London
Meyer, A.D. (1982). Adapting to environmental jolts. Administrative Science Quarterly, 27(4), 515–537. DOI: http://dx.doi.org/10.2307/2392528
Meyer, J.W. & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83(2), 340–363. DOI: http://dx.doi.org/10.1086/226550
Moser, R.H. & Johns, H.E. (2012). An empirical analysis of the public’s attitude toward advertising veterinarian services: A comparative cross-sectional study. Services Marketing Quarterly, 33(4), 363–380. DOI: http://dx.doi.org/10.1080/15332969.2012.715056
The National Archives. (2012). Competition Commission – Veterinary Medicines.
NOAH (2019). Legal Category.
Polzin, D.J. (2011). Chronic kidney disease in small animals. Veterinary Clinics of North America: Small Animal Practice, 41(1), 15–30. DOI: http://dx.doi.org/10.1016/j.cvsm.2010.09.004
RCVS (2000) Guide to Professional Conduct, Part 2 · E.
Walker, O., Mullins, J.W., Harper, B.H. & Larreche, J. (2011). Marketing strategy—a decision focused approach. New York: McGraw-Hill International Edition.
Zucker, L.G. (1987). Institutional theories of organization. Annual Review of Sociology, 13, 443–464. DOI: http://dx.doi.org/10.1146/annurev.so.13.080187.002303
License
Veterinary Evidence uses the Creative Commons copyright Creative Commons Attribution 4.0 International License. That means users are free to copy and redistribute the material in any medium or format. Remix, transform, and build upon the material for any purpose, even commercially - with the appropriate citation.
