How and why you should segment veterinary markets

  • Joseph Hill Author

Published:

2020-04-28

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DOI

https://doi.org/10.18849/ve.v5i2.289

Abstract

Veterinary markets are traditionally split into three main species related categories. For a business to compete effectively, a greater understanding of the relevant markets and client expectations are required. Segmenting markets into defined sections allows a business to gain a comprehensive insight into where it currently operates and where it needs to position itself in the future.

 

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